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Manager – Marketing – Cargills Bank

  • 3 weeks ago
  • Colombo ,Colombo 3

Job Information

Job Description

KEY RESPONSIBILITIES

Drive the positioning of the Bank with its unique Eco Centric Value Proposition as a distinctly different player in the FMCG driven Financial Industry while enhancing the growth of the brand value in the above space

Develop, implement and monitor performance of Marketing Plans by continuing to capitalize to synergize the opportunities within the Group / Eco System

Develop marketing strategies for all key Business Units and Products to align with main Value Propositions of the Bank

Provide proactive recommendations to the management / board of the changing dynamics of marketing and make suggestions on the most effective marketing tools

Use of Social Media Conversion tools to increase the lead generation and engage with customers through digital media channels for positive online reputation management while managing relationships with external media / advertising partners

Monitor and regulate whether brand guidelines are adhered to in all marketing activities across the company

 

EXPERIENCE & QUALIFICATIONS

University Degree in Marketing / Management (Masters in Marketing would be an added qualification)

Possess 05 years of experience with hands on exposure to similar discipline preferably in Banking industry

Must be an expert in benchmarking marketing practices with an eye for creative marketing opportunities

Ability to lead and inspire marketing teams

 

Interested candidates are invited to send their CVs to career@cargillsbank.com mentioning the post applied for, in the subject line of the email on or before 05th January 2020

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